Creative Projects

Rebranding

Disney Rides

Pirates of the Caribbean

How Pirates Dissolves the Magic

In my personal opinion, Pirates of the Caribbean, located at Disneyland, has a minimal storyline that is now unquestioned as it has become a cult classic Disneyland attraction. As you were heading to Pirates of the Caribbean one early morning, you pass by Indiana Jones and through Adventureland to access New Orleans Square. As you arrive and make your way through the Pirates of the Caribbean Queue, you never even question that you are walking into a building. The facade of the attraction fits perfectly with the immersive environment of a town square in the 17th Century. However, how does a building in the middle of a town house a water ride? And there are caves underneath the town? Once you break down Pirates piece by piece it’s story and magic begins to fall apart.

Now let’s critique the story. The Pirates of the Caribbean franchise overlay came after the conception and finalization of the ride. So, another story was forced into the skeleton of an already messy story. Who is the Protagonist? Antagonist? What even is the story and what do we take away from it? There are many answers to these questions, which confuses the viewer and clouds the immersive aspects of the attraction.

So now that I have torn apart the last attraction that Walt Disney’s mind touched, let’s see how we can improve the iconic swashbucklin ride.

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Ready? And Fix.

These random pictures and stolen images from (THE Marc Davis) might seem just a little confusing and that I just grabbed some images from Google and called it a “Rebranding.”

It is much more than that and this gets a tad complicated so bear with me.

First off, I wanted to establish a story. If you do not have a story there isn’t much the park goers began interested in. I was inspired by a fan theory that Pirates is told in the backwards direction of a pirates life. And I wanted to fully integrate and establish that before we go any further. This is achieved with the addition of Disney’s magic windows that can be found right outside of the Emporium on Main Street U.S.A. Instead of using different scenes from Disney Films, we show the pirates story that we are following. For the purpose of this project we will call the pirate that the story follows, Captain Williams. So we see Captain Williams’ boat out on sea for the first time or his first battle. These magic windows will be sprinkled about the queue to set the guests up with the premise of a pirates life at sea. This will also keep the guest entertained through the queue.

Now, for the actual ride. Just to establish, we are taking out the movie franchise’s elements. We will be using elements from the high tech (and beautiful) Shanghai Disney’s Pirates. All references will be listed below, so it is easy to see what I am referring to. We start off the same way we do, going through the Bayou and down into the caverns. The little island where the we see multiple pirate skeletons. The specific skeleton with a sword through its chest is our very own Captain Williams.

Now the attraction needs minimal adjusting, after we have taken out the Jack Sparrow animatronics, added Captain William and scenes from his life, we now have a cohesive attraction our guests can follow. And so with that, our rebranding is finished for the Pirates of the Caribbean!

Rebranding

Disney Rides

Guardians of the Galaxy: Mission Breakout

the rebranding is inspired by this concept art work done by Atomhawk Design

the rebranding is inspired by this concept art work done by Atomhawk Design

 

in

progress!

LUX

Art Show

 

I created an art piece inspired by Disneyland’s Haunted Mansion but as a little gift shop. Notice how I used specific colors and the building’s lines are slanted just a little. This project was displayed at a student run art show durning the pandemic.

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